Video has become essential in a businesses' core communication requirements. And will remain so.
March 5, 2021
Commentary More changes in business communications have occurred over the last
year than during the previous decade. These changes have been required
due to social distancing, with the need for at home workers and
specifically virtual business meetings. It's actually not so much the
technology advancements, they have been gradually progressing year after
year; it's the way everyone now envisions when holding a meeting.
It is and should remain a virtual meeting, a video event. And though it appears
an increase is on the horizon for business travel, video meetings will
remain a de facto way to share information or to engage in marketing a
product. Organizations that have sales people out in the field presently
recognize this.
Social distancing and limitations on travel have
propelled video conferencing to develop into a fundamental requirement for many
businesses. A short time ago an article described recent changes in
communications, pointing out that virtual meetings are currently
willingly accepted and that they should remain a favored venue. The prior
year bolstered video meetings, not only for those that regularly employed
them, but for those that never had. That's significant. Calling on a
customer to arrange a sales meeting is currently expected to be hosted on
video. The customer expects this and has learned to be virtual "video
savvy."
What to consider for when choosing hosted VoIP with a Video app.
- Reliability and built-in security.
- Integrated and easy to use. Easy Screen Sharing. One click Join In.
- One vendor to host multiple communication tools.
Not all hosted VoIP providers offer video and not every company requires this channel of communications, but for those that do, using a cloud PBX provider has become even more of a necessity. UCaaS providers, like RingCentral, Nextiva and VirtualPBX have been propelled as the industry leaders for integrated solutions. Is your business currently paying for a separate video service? If so, the best and most cost effective solution would be one vendor to handle voice, text and video. Significantly, video meetings should be easy to initiate and work efficiently with other systems. Multiple vendors add complexity and cost.
Conclusion
Business managers have recognized that video has become an important piece of their employee's toolkit. And as 2021 proceeds, it appears video will earn even more traction as an essential communication component. Choosing a unified solution offers numerous benefits including the advantage of having one provider ensures seamless integration.
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